Author: Ankita Mundhra

What Is Search Engine Marketing? Entire process of paid promotion of a product or service is what falls under a process called Search Engine Marketing. Websites who want to rank…

Video Advertising can be done in various ways – In-stream Video Advertising This type of advertising includes linear ads i.e. Pre-role, Mid-role and Post-role ads. Pre-role is nothing but ads…

Online advertising started with banner ads in textual formats. Advertisers slowly started incorporating images and colourful fonts in it. But after a certain time, people started getting bored of it…

Any promotional material used or created by a brand to sell or promote their products and services is called as Display Advertising. Display Ads are majorly used to display brand…

Display advertising is a method of attracting the audience of a website, social media platform or other digital mediums to take a specific action. These are often made up of…

A wise old man from Spiderman once said ‘That with great power comes great responsibilities’. Well, it’s very true for social media. It gives brand to leverage features which also…

The Rise Of Blogging And Social Media Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of what…

While surfing on social media every day, you see lives of various people both famous and not famous. Out of all the people you know, especially on Facebook, Instagram and…

Twitter is the most innovative Social Media Platform of all. As you all know, short text up to 140 characters can be shared on Twitter along with videos, links, polls…

A famous person once said, “A brand is no longer what we tell the customer it is, it is what the consumers tell each other it is.” That is where…