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Google Analytics: Some Basics

One such tool that helps in analysis and execution of campaigns is Google Analytics. Every time a brand sets up a website, they set up Analytics for it. Analytics is a tool by google which helps you track all the information related to your website. But how is it helpful to a media planner? Well, […]

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Agency Trading Desks (ATD)

Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy and optimize media campaigns on ad exchanges, ad networks and other inventory sources. The entire process of exchanges selling inventories and DSPs buying them looks […]

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Audience Buying v/s Volume Buying

Multiple publishers have a lot of inventories and ad impressions listed with them. This data would be given to them by certain softwares like comScore who would tell the publishers as to how many unique audiences visit them. All these things are termed as Volume. Initially, advertisers would buy this volume from publishers. But very […]

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10 easy and very effective tips for weight loss

I’m going to help you do just that with 10 easy and very effective tips for weight loss. 1. Stop Snacking Snacking is the number one saboteur of weight loss. Period. Why? Because people just end up eating way too many calories when they’re constantly popping snacks into their mouths. The other problem is that […]

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How can we develop our own fashion style?

Hello! I think it’s great that you want to establish your own fashion style! Here are a few tips I would like to give you: Make sure it’s YOU: What I mean is don’t try to be someone else, be comfortable with who you are, not only with your clothing, but with all aspects of […]

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Development of Programmatic Audience Buying

Programmatic Audience Buying Initially when a brand wanted to reach out to the maximum number of people to promote itself, it would contact a publisher like Times of India (TOI), Yahoo, MSN etc. Now at that time there was no technology to identify attributes of audience behaviour at all. So what the advertisers did is […]

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Some good birthday party ideas

Birthday is one of the special days when you are considered as the most important person amongst everyone. It gives us immense happiness and joy. Find everything you need to ensure your birthday party is a hit. I can share some birthday party ideas which can help you to plan a cool party. Remember these […]

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Mobile Media Marketing Types: OBD, IVR

Mobile Media Marketing is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. As with any marketing effort, every brand and […]

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20 Brutal Truths About Life No One Wants to Admit

The truth is that we are blinded by the sad truth instead of seeing the beautiful truths that are right in front of our eyes. One can go through all the temptations and evils of the world and come out the other side with a totally different perspective. This perspective — that comes from living […]

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