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Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy and optimize media campaigns on ad exchanges, ad networks and other inventory sources. The entire process of exchanges selling inventories and DSPs buying them looks […]
Client behaviour has evolved with time and much more focus has been put on audience reach and performance then just mere volume. Now when this change was observed by publishers, they realised that they could not keep 100% of their inventories with the sales team. So they kept 60% of their inventories with the sales […]
Mobile Media Marketing is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. As with any marketing effort, every brand and […]
What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business. Why is SMS marketing important? SMS Marketing allows you to reach a […]
What is Mobile Media Marketing Mobile Media Marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop […]
What Is Search Engine Marketing? Entire process of paid promotion of a product or service is what falls under a process called Search Engine Marketing. Websites who want to rank first on a search engine’s page pays the search engine a certain amount. Search engine marketing, or SEM, is one of the most effective ways […]
Video Advertising can be done in various ways – In-stream Video Advertising This type of advertising includes linear ads i.e. Pre-role, Mid-role and Post-role ads. Pre-role is nothing but ads which come before the main video streaming. Similarly, mid-role and post-role ads are that come in between and after the main video advertising respectively. Then […]
Online advertising started with banner ads in textual formats. Advertisers slowly started incorporating images and colourful fonts in it. But after a certain time, people started getting bored of it and all these ads were monotonous. Very soon advertisers saw a shift in the users preference and they were realizing people were shifting from words […]