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Instagram Marketing Tips For Brands And Businesses

Instagram is just about the perfect platform for brands and retailers to grow because it allows them to showcase their products and branded content in an entertaining, visually striking way. Instagram Marketing tips Whether you’re running an Instagram account for business or you’re a brand trying your luck on the platform, there are a series […]

What is Instagram Marketing?

Instagram marketing is quite simply using the features of Instagram to market your content, brand, products, services and business. Content creators, brands, marketers and businesses have learned how to use it to share stuff like pictures and videos. Instagram Marketing is a combination of organic social media marketing strategies, visual discovery and built-in advertising features […]

Content Writing Tips

Am I the only one who goes blank when we sit with our word document open just to type our thoughts down and suddenly we are all blank? Or does this happen to you too? At times I am full inspired to start writing a content and then suddenly I feel I don’t have a […]

Surface Marketing

Surface marketing is what you see everywhere around you. It tries to get your attention through interruption. # When you are watching an IPL match on TV, you are being interrupted with an ad. # When you are watching YouTube, you are interrupted by an ad.# When you are reading a newspaper or magazine, you […]

Deep Marketing

Deep marketing is different from surface marketing in many ways. With Deep Marketing you can… # Connect with your customers on a deeper level# Get high-quality attention using high-quality content (like I am doing right now)# Trust is built from the attention. Because this attention is with consent. # The trust can be leveraged into […]


You may have heard about copywriting or maybe not…But believe me, copywriting is one of the most important skills in digital marketing. You can make everything in digital marketing work, but if you can’t make your copy work, everything will fail. Let’s understand how these words “copy” and “copywriting” came into existence.Long back, there was […]

The Power of Influencer Marketing On Instagram

What is Influencer Marketing? Influencer marketing can be one of the most valuable forms of targeted marketing when done properly. It’s extremely crucial to find accounts in your niche not with a large following, but with high engagement on their posts. This way we know their followers are active and dedicated. Important shoutout styles We […]