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Agency Trading Desks (ATD)

Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy and optimize media campaigns on ad exchanges, ad networks and other inventory sources. The entire process of exchanges selling inventories and DSPs buying them looks […]

Audience Buying v/s Volume Buying

Multiple publishers have a lot of inventories and ad impressions listed with them. This data would be given to them by certain softwares like comScore who would tell the publishers as to how many unique audiences visit them. All these things are termed as Volume. Initially, advertisers would buy this volume from publishers. But very […]

Development of Programmatic Audience Buying

Programmatic Audience Buying Initially when a brand wanted to reach out to the maximum number of people to promote itself, it would contact a publisher like Times of India (TOI), Yahoo, MSN etc. Now at that time there was no technology to identify attributes of audience behaviour at all. So what the advertisers did is […]

Mobile Media Marketing Types: OBD, IVR

Mobile Media Marketing is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen. As with any marketing effort, every brand and […]

SMS Marketing– Type of Mobile Media Marketing

What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these messages from your business. Why is SMS marketing important? SMS Marketing allows you to reach a […]

Introduction to Mobile Media Marketing

What is Mobile Media Marketing Mobile Media Marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop […]


What Is Search Engine Marketing? Entire process of paid promotion of a product or service is what falls under a process called Search Engine Marketing. Websites who want to rank first on a search engine’s page pays the search engine a certain amount. Search engine marketing, or SEM, is one of the most effective ways […]

Visual Advertising in Digital Marketing – Part 2

Video Advertising can be done in various ways – In-stream Video Advertising This type of advertising includes linear ads i.e. Pre-role, Mid-role and Post-role ads. Pre-role is nothing but ads which come before the main video streaming. Similarly, mid-role and post-role ads are that come in between and after the main video advertising respectively. Then […]