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You may have heard about copywriting or maybe not…But believe me, copywriting is one of the most important skills in digital marketing. You can make everything in digital marketing work, but if you can’t make your copy work, everything will fail. Let’s understand how these words “copy” and “copywriting” came into existence.Long back, there was […]
What is Influencer Marketing? Influencer marketing can be one of the most valuable forms of targeted marketing when done properly. It’s extremely crucial to find accounts in your niche not with a large following, but with high engagement on their posts. This way we know their followers are active and dedicated. Important shoutout styles We […]
The power of a Giveaway Giveaways are an incredible way to drive hundreds to thousands of users to your page. By having requirements to enter, you can instruct users to follow you, share the giveaway with friends and like the post. This nets your tons of new followers in a short amount of time. Hence, […]
Everyone knows Instagram has boomed so much that brands can’t lose opportunity of Instagram Marketing. Instagram Marketing can not only create an awareness about your brand but also help you generate sales. Everyone knows we need followers and engagement on Instagram to create your base. People turn to third party apps and bots to increase […]
Here are some points on how you can capitalize your Instagram Analytics – What is Audience Reach Reach tells you how many people were able to view your post. Reach is not how many people visited your post or even viewed it but how many people were able to come across your post. They may […]
When using Instagram to grow your business, it’s essential to build up an audience that is engaged and loyal to your brand. But how can you ensure these followers engage with your Instagram Posting and, in turn, help you to grow as a business on Instagram? Three words: quality Instagram content. If you don’t have the […]
#Choose a username that is memorable Choose a name which is similar to an already popular name in that niche. So your name pops us when those brands are searched. #Using your name to drive traffic Change your name to anything describing your page. Add keywords into your name to drive traffic. #Creating the best […]
Performance marketing is very important in today’s digital marketing as many social media platforms like Facebook are also opting for it. Now in print media there was a lot of spill over in terms of audience. So platforms started realizing that they could control this spill over in digital marketing and also lot of scope […]
A lot of systematic investment goes in organizing a campaign but a campaign is successful when the amount of money you have earned is more than the amount you have invested. This is why KPIs are set. Now a student studying in IIM invests 50 lakhs in his studies because he knows that he will […]