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Google Analytics: Some Basics

One such tool that helps in analysis and execution of campaigns is Google Analytics. Every time a brand sets up a website, they set up Analytics for it. Analytics is a tool by google which helps you track all the information related to your website. But how is it helpful to a media planner? Well, […]

Blogger Outreach Program or Campaign

The Rise Of Blogging And Social Media Social media marketing has evolved substantially since it first became mainstream. As social media has achieved a critical mass, a lot of what was done before — such as broadcasting the same message to your entire audience — has become less effective. Now more than ever, your social media […]

Paid Search V/S Organic Search

There are 2 Search Types: Paid and Unpaid. So whenever you search for something online, it gives you results which are organic search, which means they are natural and are based on various factors. This is what Search Engine Optimization (SEO) is all about. But many a times you get search results which are paid […]

About Ad Relevance

Let us scan the format of an advertisements to see how the way to write it matters. When you design an advertisement to be put on Google, it scans it and comes with the status of your ad. This status is what we call Ad Relevance. Ad Relevance is nothing but a measurement of how […]

Google Ad Rank Algorithm

The value of an advertisement given by a website is determined by something called as the Google Ad Rank. So if you want Google to feature your ad, this algorithm is what determines the rank of your ad on search results page. It shows you the position of your ad, where it can be put […]

Google AdWords

Google AdWords is a platform designed by Google to enable a user to conveniently use their monetization facility. You see once Google designed its search engine, it started getting a lot of traffic. Everyone wanted to be on it. Plus, overtime they built a network of other websites and publishers too. Now, obviously when they […]