Facebook – The Unique Platform for Social Media Marketing
A famous person once said, “A brand is no longer what we tell the customer it is, it is what the consumers tell each other it is.” That is where…
Paid Search V/S Organic Search
There are 2 Search Types: Paid and Unpaid. So whenever you search for something online, it gives you results which are organic search, which means they are natural and are…
Search Network in Search Engine Marketing
A lot of websites tie up with Google and show their ads on their own websites to help marketers to promote their services. This network is called as Search Network.…
Auctions in Search Engine Marketing
Auctions in Search Engine Marketing: As we know, Google has to deal with a lot of websites. When I say lot, I mean like a literally lot of websites. So…
About Ad Relevance
Let us scan the format of an advertisements to see how the way to write it matters. When you design an advertisement to be put on Google, it scans it…
Google Ad Rank Algorithm
The value of an advertisement given by a website is determined by something called as the Google Ad Rank. So if you want Google to feature your ad, this algorithm…
Google AdWords
Google AdWords is a platform designed by Google to enable a user to conveniently use their monetization facility. You see once Google designed its search engine, it started getting a…
Link Building and Unethical SEO practices
Link Building As I said earlier, link building is very important for you to have your social media presence and to be ranked on the 1st page by Google search…
On-Page Optimization and Off-Page Optimization
We all know to rank in Google, we have to optimize our page according to Google ranking factors. All these factors can be categorized into 2 types: On-Page Optimization and…
Terms used in the digital marketing world
In the previous post, I told you’ll about how the client, agency and publisher are involved in digital marketing. Following are some terms that are used in the digital world:…