Google AdWords is a platform designed by Google to enable a user to conveniently use their monetization facility.
You see once Google designed its search engine, it started getting a lot of traffic. Everyone wanted to be on it. Plus, overtime they built a network of other websites and publishers too. Now, obviously when they developed all of this, they wanted something out of it.
Hence, they developed this platform called Google AdWords for users to put text advertisements on search. Put banner advertisements on YouTube or even to bid for a position on the search engine. All this and much more is handled by this platform.
To understand this better, let’s think in the terms of marketing. It’s no secret that 99% Internet users surf Google for various purposes. So with such vast user database, Google thought of making things easier for marketer along with gaining monetary profit with themselves.
It wanted to help marketers to reach out to their customers in a better way but in a way it should benefit Google too. Because in the end even Google wants to run its business. So in simple words, Google AdWords is a platform which allows you to put your advertisements, by yourself. All you have to do is, grab your credit card, pay an amount to Google and your ads are up and running in no time. It’s just like any DIY you do.
So why exactly should a marketer use Google AdWords? Firstly, it will help you attract a lot of customers. Every second person who is online right now, when we are discussing all of this is searching for clothes, shoes on Google. The user database is huge and the chances of maximum customer reach are higher with this platform.
You also get to reach the right type of customers at the right time with AdWords. So your service will reach a customer exactly when he/she is looking for something similar. Then they are bound to click your ad and voila! You are the customer whose both interested and in need of your service or product. This in turn increases your sales.
Your field of advertisement gets magnified in terms of local advertising and global advertising. With AdWords, you have an option to target your ads to certain countries, area and people who you think are perfect for your business.
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Google AdWords lets you be your own boss. You can design the campaign yourself or simply contact their experts for guidance. The best part for this platform is that you only pay for results.
This means, that you Only pay Google, when someone clicks your advertisement, or calls you. In short, your ad is working.
No matter how big or small your budget is for online advertising, AdWords allows you to use its facilities. One can start with very small budget and slowly increase as per their convenience. Isn’t it cool? This platform is obviously very essential for Search Engine Marketing because this is why the entire advertising process begins. You need a good campaign for good results and it helps you achieve just that.
Author: Ankita Mundhra