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Performance marketing is very important in today’s digital marketing as many social media platforms like Facebook are also opting for it. Now in print media there was a lot of…

A lot of systematic investment goes in organizing a campaign but a campaign is successful when the amount of money you have earned is more than the amount you have…

1. True or False: 99% of digital marketers use Twitter to market, 97% use Facebook, 70% use Google+, 69% use Pinterest and 59% use Instagram. a) Falseb) True 2. In…

After planning the entire campaign, deciding on various numbers, goals and things like that, everything boils done to just one thing – whether your campaign brought the desired results or…

Every online marketing campaign is designed based on some goals. A lot of planning and analysis goes behind organizing and designing a campaign. So what exactly are these goals? How…

One such tool that helps in analysis and execution of campaigns is Google Analytics. Every time a brand sets up a website, they set up Analytics for it. Analytics is…

Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy…

Client behaviour has evolved with time and much more focus has been put on audience reach and performance then just mere volume. Now when this change was observed by publishers,…

Multiple publishers have a lot of inventories and ad impressions listed with them. This data would be given to them by certain softwares like comScore who would tell the publishers…

I’m going to help you do just that with 10 easy and very effective tips for weight loss. 1. Stop Snacking Snacking is the number one saboteur of weight loss.…