1. True or False: 99% of digital marketers use Twitter to market, 97% use Facebook, 70% use Google+, 69% use Pinterest and 59% use Instagram.
a) False
b) True
2. In the year _, LinkedIn was launched, followed by the launch of _ in 2004.
a) 2002, Facebook
b) 2001, Twitter
c) 2004, WhatsApp
d) 2003, WeChat
3. Two _ launched Google in _.
a) Moroccans, 1990
b) Jamaicans, 1991
c) Britishers, 1995
d) Americans, 1998
4. True or False: “Yahoo” was one of the earliest pioneers of the internet era and digital marketing.
a) False
b) True
5. The term Digital Marketing was first used in which year?
a) 1902
b) 1990
c) 1991
d) 1992
6. How many Internet users do we have in India today (up to September 2017)?
a) 400 million
b) 500 million
c) 450 million
d) 420 million
7. We are a country with 1.34 Billion people, out of which, we just have less than half the number of Internet users. The gap is extremely huge. But why is that so?
a) All of the options
b) Age-old beliefs
c) Lack of knowledge
d) Lack of means
8) According to the 2015 report, 71% of urban users, majorly use Internet for _, 67% for _, 59% for __, 24% for Online Shopping and 23% for Online Ticketing.
a) Social Networking, Entertainment, Online Communication
b) Online Communication, social Networking, Entertainment
c) Entertainment, Online Communication, Social Networking
d) None of the options
9. Rural India, with a population of 906 million, has only __ Internet users.
a) 0.15
b) 0.17
c) 0.16
d) 0.14
10) True or False: As of 2017, the fields of Online Shopping and ticketing markets have witnessed a Boom among the internet users.
a) True
b) False
Answers
1. False
2. 2002, Facebook
3. Americans, 1998
4. True
5. 1990
6. 450 million
7. All of the options
8. Online Communication, social Networking, Entertainment
9. 0.17
10. True