Search Network in Search Engine Marketing
A lot of websites tie up with Google and show their ads on their own websites to help marketers to promote their services. This network is called as Search Network.…
About Ad Relevance
Let us scan the format of an advertisements to see how the way to write it matters. When you design an advertisement to be put on Google, it scans it…
Google Ad Rank Algorithm
The value of an advertisement given by a website is determined by something called as the Google Ad Rank. So if you want Google to feature your ad, this algorithm…
Google AdWords
Google AdWords is a platform designed by Google to enable a user to conveniently use their monetization facility. You see once Google designed its search engine, it started getting a…
Link Building and Unethical SEO practices
Link Building As I said earlier, link building is very important for you to have your social media presence and to be ranked on the 1st page by Google search…
On-Page Optimization and Off-Page Optimization
We all know to rank in Google, we have to optimize our page according to Google ranking factors. All these factors can be categorized into 2 types: On-Page Optimization and…
Search Engine Optimization (SEO)
Search Engine Optimization is a process by which websites tries to get maximum users or traffic for itself, through organic search results. If a website wants to be on top…
What is trading and how does it works?
What is Trading? Everybody is familiar with the term “trading”. Most of us have traded in our everyday life, although we may not even know that we have done so.…
What is the Shops and Establishments Act?
The Act, which received the assent of the President on 19th June, 1954, came into force with effect from the 1st of February, 1955, vide Notification No. F.5/51-1 & L.…