Why good quality content is vital for micro-influencers?

Now that you just have a structured, presentable profile on your favored social media platform, the next step is to form it esthetically pleasing and appealing.

On platforms like Instagram, Twitter, Pinterest, etc. pictures are virtually 100% of how your profile will look. If your pictures aren’t very pleasing to the eye, your profile will not be as enticing, no matter how structured it is.

Tips to get high-quality content:

Use ‘gridlines’ to balance your shot

One of the easiest and best ways to enhance your photos is to turn on the camera’s gridlines. That makes a series of lines on the screen of your smartphone’s camera that are based on the “rule of thirds”, a photographic principle that says a picture should be broken down into three, both horizontally and vertically, so you have nine elements in total.

According to this theory, if you place points of interest in these intersections or along the lines, your photo will be more balanced, level, and allow viewers to interact with it more naturally.

In short, using gridlines can improve your image aesthetics greatly. They can be turned on in your camera settings.

Tips For Influencers
Set your camera’s focus

Today’s phone cameras automatically focus on the foreground of your frame, however not every image you are taking on your phone has an obvious subject. To adjust where you want your camera lens to focus, open your camera app and tap the screen where you want to sharpen the view.

Tap the screen to correct your phone camera’s focus simple before snapping the picture to ensure the subject has as much focus as possible. A square or circular icon should then appear on your camera screen, shifting the main focus of your shot to all of the content inside that icon. This will result in clearer, better quality images for your profile.

Tips For Influencers
Make use of ‘Negative Space’

“Negative space” merely refers to the areas around and between the subjects of a picture –and it will take a photograph from “good” to “great.”

When you include a lot of empty space in a photo, your subject can stand out more and evoke a stronger reaction from your viewer. And what does negative area look like? It’s often a large expanse of open sky, water, an empty field, or a large wall.

Use completely different POVs (points of view)

Taking photos from a unique, unexpected angle will make them more memorable – it tends to make an illusion of depth or height with the subject. It additionally makes the image stand out since most mobile photos are taken either straight-on or from a bird’s eye view.

Try taking a photograph directly upward and playing with the sky as negative area, like in the photo below. Or, you can try taking it at a slight downward angle.

Use Colour blocking

Color blocking can help to highlight the elements of a photo that you want to stand out, like a plant or something else with a bold hue.

It achieves an identical goal as negative space, in that it can help a single subject stand out — however with color blocking, the photo’s other elements stay intact for a cohesive image.

Tips For Influencers
Picture clarity – Don’t Zoom a lot

When you take a photograph from a distance, it’s tempting to zoom in on something specific you’re trying to capture. But it’s actually better not to zoom in – doing so can make the photo appear grainy, blurry, or pixelated.

Instead, try to get closer physically – unless it is a wild animal, in which case we would advise keeping your distance – or take the photograph from a default distance, and crop it later on. That way, you will not compromise quality, and it’s easier to play around or optimize a larger image.


Most of the time, flash makes a photo look overexposed, negatively altering colors and creating human subjects look washed out. Taking advantage of the sources of natural light you can find, even after dark. This offers you an advantage to play with shadows, or create a silhouette with other ambient sources of light, like traffic and surrounding buildings.

Once you’ve taken the photograph, play with the “Exposure” tool in your favorite photo editing app to see if you can make the image slightly brighter, without making it too grainy.

Purchase required Equipment (optional)

If you’re serious about being an Influencer, you must invest a little into it as well.

Mobile tripods provide you with the liberty to mount your smartphone for quick hands-free shots without lugging any heavy equipment with you. Most mobile tripods are barely bigger than your mobile device and can bend to any angle.

Author: Ankita Mundhra

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