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Marketing Awareness Questions: Test Series – 13


Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

Marketing Awareness

Marketing Awareness Questions

1. In marketing reduction in the sales volume, sales revenue, or market share of one product as a result of the introduction of a new product by the same producer is called as? 

a) Decoy effect
b) Co-marketing
c) Cannibalization
d) Cross merchandising
e) Complex sales

2. A ‘Lead’ in marketing means —-?

a) Prospective Buyer
b) Market Leader
c) Point of Sales
d) A company available for sale
e) None of the above

3. The process that turns marketing strategies and plans in to marketing action in order to accomplish strategic marketing objective is called-

a) Marketing strategy 
b) Marketing Control
c) Marketing analysis 
d) Marketing implementation
e) None of these

4. Which among the following is statistical indicator for equality in income distribution-

a) Gini Coefficient 
b) Price Indices
c) GNP 
d) GDP 
e) None of these

5. The act of obtaining a desired object from some one by offering some in return is called as a __.

a) Transaction 
b) Exchange
c) Relationship 
d) Value
e )None of these

6. Digital Bank can be resorted through –

a) Mobile phones 
b) Internal 
c) Telephones 
d) All of these
e) None of these

Also Read: Current Affairs Questions

7. The plan in the business buying behaviour model where interpersonal and individual influence might interact is called the-

a) Environment
b) Response
c) Stimuli
d) Buying center
e) All of these

8. Advertising for…………. is not allowed on T.V.

a) Liquor
b) Cigrattes
c) Both 1 and 2
d) Soaps
e) None of these

9. The abbreviation ISP stands for-

a) International Spy Project
b) Indian Social Planning 
c) Initial Service Provider
d) Internet Service Provider
e) None of these

10. The selling concept applies on:

a) Bank and other Financial Institution
b) Insurance
c) Gas
d) Water Supply
e) All of these

Answers:

Q.1. c) Cannibalization
Q.2. a) Prospective Buyer
Q.3. d) Marketing implementation
Q.4. a) Gini Coefficient 
Q.5. b) Exchange
Q.6. d) All of these
Q.7. d) Buying center
Q.8. b) Cigrattes
Q.9. d) Internet Service Provider
Q.10. d) Water Supply


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