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Marketing Awareness Questions: Test Series – 14


Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

Marketing Awareness

Marketing Awareness Questions

1. Which is the element of psychology of consumer?

a) Knowledge of the customer 
b) Intention 
c) Attitudes 
d) Motive 
e) All of the above 

2. Primary data is generally collected through?

a) Survey
b) Experiment    
c) Observation
d) Census report
e) None of these

3. Which is known as the best, important and central activity of a business?

a) Mainstay
b) Product lines
c) Core Competency
d) Nuclear Activity
e) Portfolio

4. Uncertain situations such as possibility of price decrease or increase, changes in consumer preference, and changes in nature of competitions is called as?

a) Market Outcomes
b) Market Describes
c) Market Outlook
d) Market Risk
e) Market Scope

5. Market share means _

a) Paid up capital
b) Shares held by employees
c) Share of business volume as compared to other companies
d) Share price of the company quoted in the market
e) Sensex

6. Digital marketing is similar to

a) Online marketing
b) Cold calling
c) Web designing
d) Market for cast
e) Outdoor marketing

7. What does AIDA stand for?

a) Attention Interest Desire Action 
b) Attract Initiate Draw Action 
c) Attentive Inclination Desire Activity 
d) Action Interest Desire Attention 
e) None of these

8. Conversion in marketing means :

a) meeting a prospective client 
b) to interact with a prospective client 
c) converting a suspect into a prospect 
d) converting a seller into a buyer 
e) converting an employer into an employee

9. Which is the latest distribution system ?

a) E-mail
b) Mobile phones
c) E-commerce
d) Telephonic distribution
e) All of the above

10. Delivery Channel means?

a) Service centers
b) Other than those given as options
c) Handing over the products to the buyers
d) Product manufacturing
e) Places where product are made available to the buyers

Also Read: General English Questions

Answers:

Q.1. e) All of the above 
Q.2. a) Survey
Q.3. c) Core Competency
Q.4. d) Market Risk
Q.5. c) Share of business volume as compared to other companies
Q.6. a) Online marketing
Q.7. a) Attention Interest Desire Action 
Q.8. c) converting a suspect into a prospect 
Q.9. e) All of the above
Q.10. e) Places where product are made available to the buyers


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