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Marketing Awareness Questions: Test Series – 15


Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

Marketing Awareness

Marketing Awareness Questions

1. Which among the following is ultimate outcome of “Increase in Sales” ?

a) Sales price
b) Purchase Price
c) Total Cost
d) Distribution Cost
e) National Income

2. Which of the following statements is correct?

a) Marketing is the term used to refer only to the sales function within a firm.
b) Marketing managers usually don’t get involved in production or distribution decisions.
c) Marketing is an activity that considers only the needs of the organization, not the needs of society as a whole.
d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
e) None of these

3. If your company were to make a product-such as suit of clothes and sell that product your company will come under which sector ?

a) Retailer 
b) Business
c) Government
d) Service
e) None of these

4. Reference group influences Vis-a-Vis consumption decision is a function of the—-

a) Product Category 
b) Group characteristics
c) Group communication process 
d) All of these
e) None of these

5. ________ is a group of related products that function in a similar manner, are sold to the same customer groups and marketed through the same type of the outlets. 

a) Group 
b) Product line
c) Category 
d) Market
e) None of these

6. Cross selling is very effective in the sale of one of the following –

a) Debit – Card
b) Credit- Cards 
c) Internal- Banking 
d) Auto Loan 
e) All of these

Also Read: General English Questions

7. The course of a product’s sale and profit over its lifetime is called-

a) The sales chart
b) The dynamic growth curve.
c) The adoption process
d) The product life cycle.
e) All of these

8. Entrepreneurs find direct marketing attractive because of –

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a) Investment is low
b) It doesn’t required specialized skills
c) Returns are quick
d) All of above
e) None of these

9. ESOP stand for-

a) Efficient Service of Promises 
b) Effective System of Projects
c) Employee Stock Option Plan 
d) Essential Security of Project
e) Equity Stock Option Plan

10. Which bank is following high Pressure Selling of their product?

a) ICICI Bank
b) State Bank of India and UCO bank
c) Bank of Baroda
d) Bank of India
e) All of these

Answers:

Q.1. e) National Income
Q.2. d) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, society at large.
Q.3. b) Business
Q.4. d) All of these
Q.5. b) Product line
Q.6. e) All of these
Q.7. d) The product life cycle.
Q.8. d) All of above
Q.9. c) Employee Stock Option Plan 
Q.10. a) ICICI Bank


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