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Marketing Awareness Questions: Test Series – 12


Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

Marketing Awareness

Marketing Awareness Questions

1. A product represents a market’s offering as it is perceived by 

a) Present customers 
b) Potential customers 
c) Company 
d) All of the above 
e) None of the above

2. Who to overcome the buyer resistance in a sale deal?

a) Lengthy talk
b) Perseverance
c) Arguing Skills
d) Confusing Sales Talks
e) Miss Selling

3. By which of the following Internet Banking can get popularized?

a) Better Technology
b) Wide Area Network
c) Reduced Prices
d) More ATMs
e) Higher Profits

4. Which among the following can be marketed to HNI group of individuals?

a) Essential Commodities
b) Luxury Goods
c) Low cost Substitutes
d) Potential Goods
e) Core products

5. Selling Process includes __

a) Publicity
b) Lead generation
c) Cross-country contacts
d) Product Designing
e) Product Re-designing

6. Target group for home loans is

a) Existing creditors
b) Persons having no house of their own
c) Persons having one or more than one house
d) Builders
e) NRIs

7. Which of the following is not a stage in the Product Life Cycle of a product?

a) Maturity 
b) Introduction 
c) Decline 
d) Stars 
e) Growth

8. What does customization mean?

a) to acquire more customers 
b) to regulate more customers 
c) more products per customer 
d) special products to suit each customer 
e) All of these

9. Direct distribution channel is –

a) Producer – Retailer
b) Producer – Agent – Retailer
c) Producer – Consumer
d) Producer – Wholesaler – Agent
e) None of these

10. Which of the following markets requires developing a superior product and packaging along with continuous advertising?

a) Profit market
b) Non profit/government
c) Global markets
d) Consumer markets
e) Business markets

Also Read: English Awareness Questions

Answers:

Q.1. b) Potential customers 
Q.2. b) Perseverance
Q.3. b) Wide Area Network
Q.4. b) Luxury Goods
Q.5. b) Lead generation
Q.6. b) Persons having no house of their own
Q.7. d) Stars 
Q.8. d) special products to suit each customer 
Q.9. c) Producer – Consumer
Q.10. d) Consumer markets


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