One thing we know is that Instagram exploded in popularity because of image posts which are the most common type of Instagram posts. Image posts allow brands and content creators to share their best photos to create awareness and engagement. This is because great photos can help you to really show the quality and lifestyle that you want to reflect.
To help you achieve that, we are going to share with you some tips that’ll teach you how to capture and edit the perfect Instagram photos.
You can use your own smartphone camera to take your Instagram photos as long as your camera is between 18 and 25 megapixels. Other equipment you can buy to take amazing Instagram pictures include:
a. A soft box for lighting
b. An adjustable tripod to hold your phone
c. A selfie stick
Although all pictures you upload to Instagram will be shown as square on the feed, it helps to know the dimensions of your pictures according to format:
a. Square photos should be 1080 by 1080 pixels
b. Landspace photos should be 1080 by 566 pixels
c. Profile photos should be 1350 by 1080 pixels
Having great equipment and knowing the right specs for your photos will allow you to take amazing pictures only when you combine it with the right techniques.
Let’s take a look at the best techniques to take great photos with your phone.
The “Rule of Thirds” is a technique where you place the subject of your picture a bit off center to create a light imbalance that forces the viewer to pay more attention to the subject. This means that by creating this imbalance, you’ll focus the attention on your product.
You can apply the rule of thirds by turning on your camera gridlines. Then name your subject in the intersection between a set of vertical and horizontal lines in the grid. You can enable your camera grid lines by going to your camera settings while you were on camera mode.
People are naturally attracted to symmetry and cool patterns. You can achieve symmetry simply by placing your subject right at the center of your pictures.
Another good technique is the use of leading lines to draw attention to your subject. This is the opposite of the Rule of Thirds, and it can also help you to achieve very interesting results.
If your objective is to highlight a product or feature in your pictures, the best method is to focus your photos on a single subject.
This means that you have to take your pictures with your subject, whether it is a product, object, or person, against a clear or minimal background, free of other objects and distractions. A good way to focus your photos on a single subject when you can’t use a clear background or when you prefer to use a natural background for your picture is to shoot your pictured against negative space.
Negative space is simply empty space around the subject of your picture. You can achieve this by placing your product, object or person against an empty wall or inside an empty room.
When taking pictures, it is a good idea to test more than one angle and perspective because people are used to seeing stuff at eye level all the time. Giving your photos an interesting perspective can rapidly increase engagement.
You can do this simply by changing your shooting position, experiment by twisting, turning and doing inverse angles.
Soft boxes are very practical, but they can cause unwanted shadows and ugly light areas that can damage an otherwise nice photo. That’s why we recommend you to use natural light when taking possible.
Taking pictures of the outdoors right before sunset or at sunrise can help you to create warm, striking, natural looking images.
Author: Ankita Mundhra