Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

Marketing Awareness Questions

1. Marketing is – Find the wrong option –

a) an ancient concept
b) a modern concept
c) a continuous affair
d) a team effort
e) None of these

2. Which of the following comes under the decisions concerning the products? 

a)Product attributes 
b) Branding and packaging 
c) Product mix  
d) All of the above 
e) None of the above

3. KYC stands for?

a) Know Your Controls
b) Know Young Customer
c) Know Your Consumer
d) Know Your Customer
e) None of these

4. What is meant by “Negative Demand”?

a) Consumers dislike a product and may even pay to avoid it
b) Consumer has no proper awareness about the product
c) Consumer do not buy the product
d) Consumers begin to buy a product less frequently
e) Consumer purchases vary on a seasonal basis

5. Web marketing involves _

a) Selling web cameras
b) Web advertisements
c) E-mail chatting
d) Browsing the web
e) Door-to-Door canvassing

6. What is the USP of saving accounts ?

a) High rate of interest
b) Easy operation
c) Risky transactions
d) Expensive transactions
e) Back office facility

7. Which of the following is not included in the 7p’s of marketing?

a) Process 
b) People 
c) Physical evidence 
d) Planning 
e) Promotion

Also Read: Computer Awareness Questions

8. What does BTL mean?

a) Business Through Line 
b) Below The Level 
c) Below the Line 
d) Buyers through Leads 
e) None of these

9. The XKL company wants to adopt the marketing concept. To be consistent with move, it should adopt which of the following philosophies?

a) The customer is always rights
b) Making money is our business
c) Sell, sell, sell
d) Keep prices low
e) Focus on today

10 .Which concept holds that consumers will favor those products that offer the most quality, performance or innovative features?

a) Product
b) Selling
c) Holistic marketing
d) Production
e) Marketing


Q.1. a) an ancient concept
Q.2. d) All of the above 
Q.3. d) Know Your Customer
Q.4. a) Consumers dislike a product and may even pay to avoid it
Q.5. b) Web advertisements
Q.6. b) Easy operation
Q.7. d) Planning 
Q.8. c) Below the Line 
Q.9. a) The customer is always rights
Q.10. a) Product

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