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Marketing Awareness Questions: Test Series – 9


Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

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Marketing Awareness Questions

1. Which among the following provides “core benefits” ? 

a) Generic product
b) Expected product
c) Augmented product
d) Potential Product
e) Branded product

2. Which among the following is not an essential of “Effective Marketing” ?

a) motivation
b) communication skills
c) empathy
d) sympathy
e) perseverance

3. Which of the following factors contributed to the transition from the production period to the sales period?

a) Increased consumer demand
b) More sophisticated production techniques
c) Increase in urbanization
d) The Great Depression
e) None of these

4. Joining with foreign companies to produce or market product and service is called-

a) Direct exporting 
b) Indirect exporting
c) Licensing 
d) Joint-Venturing
e) None of these

5. The following does not represent a market situation _.

a) A bank run dispensary located in its, staff quarters. 
b) A fund raising charity show for the members of an NGO
c) A meditation camp of a religious organization concluded for its members. 
d) A stall distributing Kada Prasad in a Gurudwara
e) All of these

6. When a firm sells off part of its business to another it is called-

a) Diversification 
b) Divestment 
c) Pruning 
d) Strategy 
e) Joint venture 

Also Read: English Awareness Questions

7. A _______ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything.

a) Demand
b) Basic staple
c) Product
d) Service
e) All of these

8. In Consumer behavior ‘Perception is a process through which-

a) a consumer make ultimate purchasing
b) a consumer is satisfied
c) a consumer’s mind receives, organizes and interprets physical time
d) Both 1 and 2
e) All of the above

9. Relationship selling means-

a) Preparing a list of relatives 
b) Cross selling 
c) Selling to relatives 
d) Selling to strangers 
e) Telemarketing

10. Which is not the concept of marketing?

a) Social marketing concept
b) Product disposal planning concept
c) Marketing concept
d) Product concept
e) All of these

Answers:

Q.1. a) Generic product
Q.2. d) sympathy
Q.3. b) More sophisticated production techniques
Q.4. d) Joint-Venturing
Q.5. d) A stall distributing Kada Prasad in a Gurudwara
Q.6. b) Divestment 
Q.7. d) Service
Q.8. c) a consumer’s mind receives, organizes and interprets physical time
Q.9. b) Cross selling 
Q.10. b) Product disposal planning concept


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1 Comment found

    comments user

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    July 11, 2020 at 5:05 pm

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