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Marketing Awareness Questions: Test Series – 2


Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness General Knowledge Questions carefully.

Marketing Awareness

1. “Conversion” in sales language means –

a) Converting a buyer into a seller
b) Converting a seller into a buyer
c) Converting a prospect into customer
d) All of these
e) None of these

2. Which of the following is prestige product of a bank? 

a) International debit and credit card 
b) Credit card 
c) ATM card 
d) All of the above 
e) None of the above

3. If done through …… …the rural marketing would be more effective.

a) fairs
b) village fairs
c) door to door campaign
d) All of these
e) None of these

4. The Process of Marketing a product experimentally in some selected areas before releasing the product in a wide range is called as?

a) Segmentation
b) Grading
c) Sampling
d) Test Marketing
e) Segregation

5. SWOT analysis refers to an analysis of a company’s?

a) Systems, weaknesses, operations, threats
b) Strengths, weaknesses, opportunities, threats
c) System, weaknesses, operations, technology
d) Strategic units, worker, opportunities, technology
e) Strengths, weaknesses, opportunities, technology

6. Cross selling means

a) City to city sales
b) Selling with cross face
c) Selling with crossed finger
d) Selling products to existing customers
e) Cold calling

7. Who among the following coined the term USP?

a) Philip Kotler 
b) Rosser Reeves 
c) David Aaker 
d) Eric Schmidt 
e) None of these

8. What does B2C transaction mean?

a) Business–to–Corporate 
b) Business-to-Consumer 
c) Bargain-to-Conversion 
d) Buying-to-Consumption 
e) None of these

9. Which one of the following statements by a company chairman best reflects the marketing concept?

a) We have organized our business to make certain that we satisfy customer needs.
b) We believe that the marketing department must organize to sell what we produce.
c) We try to produce only high quality, technically efficient products.
d) We try to encourage company growth.
e) We try to produce only high quality and low to cost products.

10. A good brand can be built by way of –

a) Consistent offering of good services
b) Ignoring competitors
c) Reducing the margins
d) Both 2 and 3
e) None of these

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Answers:

Q.1. c) Converting a prospect into customer
Q.2. d) All of the above 
Q.3. b) village fairs
Q.4. d) Test Marketing
Q.5. b) Strengths, weaknesses, opportunities, threats
Q.6. d) Selling products to existing customers
Q.7. b) Rosser Reeves 
Q.8. b) Business-to-Consumer 
Q.9. e) We try to produce only high quality and low to cost products.
Q.10. a) Consistent offering of good services

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