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Marketing Awareness Questions: Test Series – 3


Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness General Knowledge Questions carefully.

Marketing Awareness

1. Which among the following does not come under “packaging”?

a) Containers
b) Wrappers
c) Bottles
d) Cartoons
e) Instructions for use

2. Emphasis should be laid down on which of the following in the Introduction phase of Product Life Cycle?

a) Profits
b) Cash Inflows
c) Market establishment
d) Distribution Strategy
e) Market Segmentation

3. Bank Marketing is treated as –

a) Transaction marketing
b) Service marketing
c) Indoor marketing
d) all of these
e) None of these

4. Zero-based budgeting (ZBB) means-

a) A tool of marketing cost 
b) a tool for financial analysis
c) each year, budgeting starts from a scratch.
d) a certain percentage of sales
e) both 1 & 2.

5. Sale forecasting involves?

a) Sales planning 
b) sales pricing
c) Distribution channel 
d) Consumer Tastes 
e) All of these

6. In Market segmentation which among the following is not an economic component-

a) Age 
b) Gender 
c) Both 1 and 2 
d) Income level 
e) Taxes

7. Regulation that arise to ensure that firm takes responsibility for the social costs of their products or production processes stem from which reason for government legislation of business-

a) To protect companies from each other.
b) To protect companies from unfair business practices.
c) To protect the interests of the society.
d) To businesses from unfair consumer demands.
e) All of these

8. One of the following is a target for the marketing of internet banking-

a) All the customers
b) All the educated customers
c) All the computer educated customers
d) Only creditors
e) None of these

9. Credit cards are used for-

a) Cash withdrawals 
b) Purchase of air tickets
c) Purchase of consumable items from retail outlets 
d) all of these
e) None of these

10. Modern method of marketing include-

a) Publicity on the net 
b) Advertisement on the net
c) Soliciting business through e-mails
d) Both 1 and 2
e) All of the above

Also Read: English Aptitude Questions

Answers:

Q.1. e) Instructions for use
Q.2. c) Market establishment
Q.3. b) Service marketing
Q.4. c) each year, budgeting starts from a scratch.
Q.5. e) All of these
Q.6. c) Both 1 and 2 
Q.7. c) To protect the interests of the society.
Q.8. c) All the computer educated customers
Q.9. d) All of these
Q.10. e) All of the above

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