Want some LinkedIn Native Content Creation Tips? Everyone knows LinkedIn is the perfect place for companies to reach out to their potential buyers as this social media platform is restricted to business needs. So why would any company leave this golden opportunity?
So here are some LinkedIn Native Content Creation Tips for your help –
Start By Making Sure Your Content Is Set Up For Maximum Distribution
Before your produce any content, it is important that you make sure that your content is set for maximum exposure and distribution
For this make sure your account is public and visible and posts and video option is checked
These settings help you increase distribution inside and outside of the LinkedIn platform
Analyze Interaction And Comments
You can find plenty of inspiration for your articles simply by reading the comments people leave on your posts in your feed
You can use all this inspiration to write your new few articles
Focus On Headlines And Cover Images
Native articles receive views only when people click through to enter the article page, and each article view counts when it comes to increasing organic distribution of your content
This is why it is really important to craft headlines that convince users to click through and read
Also important is to use powerful cover images that interrupt and force the user to stop scrolling and pay attention to the publication
Write About Industry-Sensitive Topics
Some of the most sensitive topics that you can cover on LinkedIn include:
The problems that your niche or industry is facing right now
How your niche or industry is going to look like in 5, 10, or 15 years down the road
What are the challenges that leaders in your industry are more likely to face in the short-term and in the long-term
What current real-world events and circumstances are more likely to affect a company’s bottom line, and how
Give Career Related Insights And Advice
A good segment of the LinkedIn user base is made of students, entry-level professionals, and entrepreneurs
Because of this, it is a good idea to create content where you focus on career growth
Also Read: Simple LinkedIn Marketing Hacks
Push Native Articles Through Posts
You can share your article through a news feed post to increase your reach
You simply have to drop your article’s link on a new post, to add a line to describe the content in the article and to use hashtags to make it more discoverable
Author: Ankita Mundhra