One of the most powerful tools on LinkedIn is InMail. With LinkedIn InMail, you will be able to establish the first impression before you connect with prospects.
LinkedIn InMail strategies help you create more successful and profitable relationships on the platform.
Composing An InMail Message
An InMail has to make a strong first impression or it will be ignored
There’s no need to hire a ghostwriter to do the job for you though
To compose compelling, results-oriented InMail messages, follow these guidelines:
When composing an InMail message, be straightforward
Don’t ask for too much
Be casual and conversational
Explain the reason why you want to connect with them
Use Personalized Templates
A great way to structure your InMail messages is by using templates that you can personalize
What you have to do is to create a collection of templates that you can personalize according to whom you are sending an InMail
Add Calls To Action To Trigger The “Next Step”
Do not just close an InMail with a good bye or a closing statement that leaves little room for future communication
Instead, add an actionable term that encourages the recipient to take the next step, such as “let’s connect”, “let’s talk”, “let’s chat”. Use phrases like “follow up”, and action words like “discuss” or “boost”.
Send Your InMails At the Right Time
Sending your InMails at the wrong time can lower your response rate by 16%
That’s right, there’s a right time to send your InMails and it is on weekdays between 9 AM and 10 AM. Because that’s when LinkedIn users are more likely to reply and take action
Also Read: LinkedIn Working Algorithm Explained
Send InMails To Users That Have A Certain Degree Of Connection With You
If you want to boost your response rates, start by sending InMails to people that already have a certain degree of connection with you already
In fact, the response rate from people that are in the same groups as you are 21%, from people that follow your company page is 81%, and from people that are connected to someone in your network is 46%!
Author: Ankita Mundhra
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