What is the LinkedIn Algorithm?
The LinkedIn Algorithm is a set of instructions and rules programmed into the LinkedIn platform that helps the site prioritize content in the feed according to relevance and not by published time
In other words, the algorithm is like a checklist that helps LinkedIn identify what is the best type of content and how relevant it is
This Is How The LinkedIn Algorithm Works
The goal of the LinkedIn Algorithm is to reward accounts that produce frequent interaction and engagement with more visibility and increased distribution of their content
The LinkedIn Algorithm looks for coherent content intended to get a response, and it doesn’t favour a particular format
How To Make The LinkedIn Algorithm Work For You
Publish Question-Based Posts
For the LinkedIn Algorithm, question-based posts are “call-and-response” content that get an almost immediate response
That’s why it is important that you post questions on a regular basis
Post Time-Sensitive News
Posting breaking news is a great way to stir conversation and generate significant engagement, especially because news stay relevant during the day
So if you post a piece of breaking news in the afternoon and it gets lots of engagement, the algorithm will keep pushing it to people’s feeds until the hype decreases during the evening
Post Infographics
We mentioned that image posts generate almost 100% more comments that text-only posts, but if you really want users to engage with and share your image posts, then create and post infographics
Infographics are highly educational, and LinkedIn users love them
Post Stuff About Your Employees And Stuff
Employee-centric content is seen as a kind of “behind the scenes” type of content on LinkedIn, and users appreciate the occasional break from business-themed content without going too off-topic for the platform
And while the algorithm doesn’t favour employee-centric posts in terms of relevance, it does so by measuring the amount of engagement that is generates
Cover Events
One type of content that the algorithm actually does favour is content about events
The algorithm specifically pushes posts about events where big-time and recognizable brands are present. Even if they are only present in an information booth
Also Read: LinkedIn Native Content Creation Tips
Tag Companies And Other Users In Your Posts
Tagging other companies and users in your own posts is a great way to boost your reach. Besides, doing so sends a notification to whom you tag, which the algorithm interprets as an interaction
Because tagging can become intrusive when unsolicited. Best practices include tagging only companies that are likely to respond, and limiting yourself to 5 tags tops per post
“Like” And Comment On Industry Content
The algorithm not only measures the engagement you get but also the engagement you do!
First, it helps the algorithm know that you are a real person interacting naturally. Second, it helps boost other people’s content
Author: Ankita Mundhra
Feel free to drop in your views and comments and do share it with your friends!