Author: Ankita Mundhra

After planning the entire campaign, deciding on various numbers, goals and things like that, everything boils done to just one thing – whether your campaign brought the desired results or…

Every online marketing campaign is designed based on some goals. A lot of planning and analysis goes behind organizing and designing a campaign. So what exactly are these goals? How…

One such tool that helps in analysis and execution of campaigns is Google Analytics. Every time a brand sets up a website, they set up Analytics for it. Analytics is…

Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy…

Client behaviour has evolved with time and much more focus has been put on audience reach and performance then just mere volume. Now when this change was observed by publishers,…

Multiple publishers have a lot of inventories and ad impressions listed with them. This data would be given to them by certain softwares like comScore who would tell the publishers…

Programmatic Audience Buying Initially when a brand wanted to reach out to the maximum number of people to promote itself, it would contact a publisher like Times of India (TOI),…

Mobile Media Marketing is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an…

What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates,…

What is Mobile Media Marketing Mobile Media Marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites,…