Performance Marketing – An Overview
Performance marketing is very important in today’s digital marketing as many social media platforms like Facebook are also opting for it. Now in print media there was a lot of…
Return on Investment (ROI) in Digital Marketing
A lot of systematic investment goes in organizing a campaign but a campaign is successful when the amount of money you have earned is more than the amount you have…
Digital Marketing MCQs – Part – I
1. True or False: 99% of digital marketers use Twitter to market, 97% use Facebook, 70% use Google+, 69% use Pinterest and 59% use Instagram. a) Falseb) True 2. In…
Measuring Campaign Effectiveness
After planning the entire campaign, deciding on various numbers, goals and things like that, everything boils done to just one thing – whether your campaign brought the desired results or…
Online Measurement Metrics – Goals
Every online marketing campaign is designed based on some goals. A lot of planning and analysis goes behind organizing and designing a campaign. So what exactly are these goals? How…