Google Analytics: Some Basics
One such tool that helps in analysis and execution of campaigns is Google Analytics. Every time a brand sets up a website, they set up Analytics for it. Analytics is…
Agency Trading Desks (ATD)
Trading desks are media buyers and re-sellers within an ad agency that help advertisers execute programmatic media buys. They use either proprietary technology or a demand side platform to buy…
Demand Side Platforms, Data Management Platforms and Exchanges
Client behaviour has evolved with time and much more focus has been put on audience reach and performance then just mere volume. Now when this change was observed by publishers,…
Audience Buying v/s Volume Buying
Multiple publishers have a lot of inventories and ad impressions listed with them. This data would be given to them by certain softwares like comScore who would tell the publishers…
10 easy and very effective tips for weight loss
I’m going to help you do just that with 10 easy and very effective tips for weight loss. 1. Stop Snacking Snacking is the number one saboteur of weight loss.…
How can we develop our own fashion style?
Hello! I think it’s great that you want to establish your own fashion style! Here are a few tips I would like to give you: Make sure it’s YOU: What…
Development of Programmatic Audience Buying
Programmatic Audience Buying Initially when a brand wanted to reach out to the maximum number of people to promote itself, it would contact a publisher like Times of India (TOI),…
Some good birthday party ideas
Birthday is one of the special days when you are considered as the most important person amongst everyone. It gives us immense happiness and joy. Find everything you need to…
Mobile Media Marketing Types: OBD, IVR
Mobile Media Marketing is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an…