Demand Side Platforms, Data Management Platforms and Exchanges
Client behaviour has evolved with time and much more focus has been put on audience reach and performance then just mere volume. Now when this change was observed by publishers,…
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Client behaviour has evolved with time and much more focus has been put on audience reach and performance then just mere volume. Now when this change was observed by publishers,…
Multiple publishers have a lot of inventories and ad impressions listed with them. This data would be given to them by certain softwares like comScore who would tell the publishers…