Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. Various competitive exams are placing a major importance on marketing awareness in order to see the knowledge of individual on Marketing.

Do you ever think of a magical quiz which is a superb mantra for getting success in any competitive field? This page provides that Quiz on Marketing Awareness which is very helpful for the individuals to crack any exams effortlessly and easily. There several competitional exams that possess this marketing awareness such as Bank Exams like IBPS, SBI, PO CLERK, LIC. So to have better knowledge of it we are providing “Marketing Awareness Quiz “to crack any exam easily.

Marketing Awareness Questions:

Q.1. Which one of the following come under the category of Veblen goods?

a) Convenience goods
b) Conspicuous goods
c) Specialty goods
d) Industrial goods
e) None of these

Q.2. Which of the following pricing strategies require auctioning for prices:

a) Absorption Pricing
b) Tender Pricing
c) Marginal Cost Pricing
d) Going Rate Pricing
e) None of these

Q.3. Which of the following is the fastest category of individuals to adopt an innovation?

a) Early Adopters
b) Early Majority
c) Innovators
d) Leapfroggers
e) None of these

Q.4. Which of the following goods come under the capacity of Niche Marketing?

a) Convenience Goods
b) Shopping Goods
c) Industrial Goods
d) Specialty Goods
e) None of these

Q.5. Which of the following statements about Services is not true?

a) Ownership is transferred during Service
b) Service is Intangible
c) Service is also perishable like some goods.
d) Services are heterogeneous.
e) None of these

Q.6. Shutdown Rate refers to:

a) A rate where one should stop producing because one might incur loss
b) A rate at which one has exceeded the production in relation to the available resources
c) A rate which is the highest and at which an auction is sold off
d) A rate which determines when to start production because there is paucity of goods in market
e) None of these

Q.7. Saturation is a stage in the life cycle of a product which comes after –

a) Introduction
b) Growth
c) Maturity
d) Decline
e) None of these

Q.8. What is a market segment?

a) a distinct group of buyers
b) a distinct group of competitors
c) a distinct group of products
d) a distinct group of sellers
e) None of these

Q.9. Concentrating the marketing efforts on one particular segment of consumers is known as –

a) Niche Marketing
b) Ambush Marketing
c) Cloud Marketing
d) Content Marketing
e) None of these

Q.10. Which among the following involves Physical means of carrying goods?

a) Transportation
b) Warehousing
c) Merchandising
d) Communication
e) Distribution Channel

Marketing Awareness Answers:

Q.1 b) Conspicuous goods
Q.2 b) Tender Pricing
Q.3 c) Innovators
Q.4 d) Specialty Goods
Q.5 a) Ownership is transferred during Service
Q.6 a) A rate where one should stop producing because one might incur loss
Q.7 c) Maturity
Q.8 a) a distinct group of buyers
Q.9 a) Niche Marketing
Q.10 a) Transportation

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