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Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. Various competitive exams are placing a major importance on marketing awareness in order to see the knowledge of individual on Marketing.

Do you ever think of a magical quiz which is a superb mantra for getting success in any competitive field? This page provides that Quiz on Marketing Awareness which is very helpful for the individuals to crack any exams effortlessly and easily. There several competitional exams that possess this marketing awareness such as Bank Exams like IBPS, SBI, PO CLERK, LIC. So to have better knowledge of it we are providing “Marketing Awareness Quiz “to crack any exam easily.

MARKETING AWARENESS

Marketing Awareness Questions:

Q.1. Which among the following is the ultimate aim of \”Relationship Marketing\”?

a) Increased Sales
b) Increased Profits
c) Increased number of customers
d) Increased Cross Selling
e) Decrease marginal cost

Q.2. The term marketing refers to ———-

a) New product concepts and improvements
b) Advertising and promotion activities
c) A philosophy that stresses customer value and satisfaction
d) Planning sales campaigns
e) None of these

Q.3. Cost that do not vary with production or sales level are called-

a) fixed costs 
b) Variable cost
c) Standard costs 
d) Independent-costs
e) None of these

Q.4. For effective marketing the salesmen should have which of these qualities?

a) Creativity 
b) Team spirit
c) Motivation 
d) Effective communication skill
e) All of these

Q.5. Goods that are typically bought by consumer based on a comparison of suitability, quality price and style are called __ goods.

a) Industrial 
b) Speciality 
c) Shopping 
d) Convenience
e) None of these

Q.6. SME means –

a) Small and medium enterprises 
b) Small scale marketing entities 
c) Small & medium establishments 
d) All of these
e) None of these

Q.7. All of the following are thought to be sources of new product ideas Except-

a) Internal Sources
b) Customers
c) Competitors
d) Local library
e) All of these

Q.8. A theory states that no matter how efficiently goods/service are produced, if they cannot be delivered to the customer in the quickest possible time it is vain-this theory is called-

a) Quickest the best
b) Instant service
c) Service on time
d) Timely effort
e) Matter theory

Q.9. The balance sheet of an organization gives information regarding-

a) Result of operations for a particular Period 
b) The financial position as on a particular date
c) The operating efficiency of a firm.
d) Financial position during a particular period
e) All of the above

Q.10. Which is the part of Selling concept?

a) Profit by sales
b) Production of Present Product
c) Sales/Promotional efforts
d) All of these
e) None of these

Answers:

Q.1 d) Increased Cross Selling
Q.2 c) A philosophy that stresses customer value and satisfaction
Q.3 a) fixed costs 
Q.4 e) All of these
Q.5 c) Shopping 
Q.6 a) Small and medium enterprises 
Q.7 c) Competitors
Q.8 b) Instant service
Q.9 b) The financial position as on a particular date
Q.10 d) All of these

Also Read: Selected Computer Awareness Questions: Test Series – 18

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