Selected Marketing Awareness Questions: Test Series – 31

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. Various competitive exams are placing a major importance on marketing awareness in order to see the knowledge of individual on Marketing.

Do you ever think of a magical quiz which is a superb mantra for getting success in any competitive field? This page provides that Quiz on Marketing Awareness which is very helpful for the individuals to crack any exams effortlessly and easily. There several competitional exams that possess this marketing awareness such as Bank Exams like IBPS, SBI, PO CLERK, LIC. So to have better knowledge of it we are providing “Marketing Awareness Quiz “to crack any exam easily.

Marketing Awareness Questions:

Q.1. It is a method in which various products are combined at the same price.

a) Promotional pricing
b) Product-bundle pricing
c) Captive product pricing
d) Optional product pricing
e) None of these

Q.2. Differentiation in pricing for various geographical customer

a) Price skimming
b) Psychological pricing
c) Pricing variations
d) Geographical pricing
e) None of these

Q.3. When the market is run by a small number of firms that together control the majority of market share is known as

a) Oligopoly
b) Duopoly
c) Oligopsony
d) Perfect competition
e) None of these

Q.4. The brand choice is heavily influenced by reference group in which stage of Product life cycle?

a) Introduction
b) Growth
c) Maturity
d) Decline
e) None of these

Q.5. The major components of marketing mix are

a) Product
b) Price
c) Place
d) All of the above
e) None of these

Q.6. __ guides the development of advertisements and personal sales presentations.

a) AIEA
b) AIBA
c) AICA
d) AIDA
e) None of these

Q.7. Adoption rate will be higher and faster if the product has

a) Lower price
b) Greater utility
c) Compatibility with society
d) All of the above
e) None of these

Q.8. Which among the following is not a responsibility of personal selling?

a) Creating Demand
b) Increasing Demand
c) Maintaining demand
d) Diminishing Demand
e) None of them

Q.9. Nichemanship comes under which of the following in Marketing?

a) Marketing Mix
b) Market Segmentation
c) Market Planning
d) Advertisements
e) None of them

Q.10. Which among the following plays an important role in Psychographic Segmentation?

a) Profession
b) Sex
c) Personality
d) Demography
e) Location

Marketing Awareness Answers:

Q.1 b) Product-bundle pricing
Q.2 d) Geographical pricing
Q.3 a) Oligopoly
Q.4 c) Maturity
Q.5 d) All of the above
Q.6 d) AIDA
Q.7 d) All of the above
Q.8 d) Diminishing Demand
Q.9 b) Market Segmentation
Q.10 c) Personality

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