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Marketing Awareness Questions: Test Series – 6


Marketing Awareness

Marketing Awareness General Knowledge Questions are arranged on this page. You need to practice the Marketing Awareness General Knowledge Quiz and know the answers to all the questions. These questions are very important so you need to practice the Marketing Awareness General Knowledge questions. Hence, check all the Marketing Awareness Questions carefully.

Marketing Awareness

Questions

1. Leads can be provided by –

a) friends relatives
b) Websites
c) Directories
d) All of these
e) None of these

2. Which of the following is the crux of marketing process? 

a) Marketing planning 
b) Marketing mix 
c) Marketing research 
d) Market expansion 
e) Market scanning 

3. The money spent on advertising is considered as–

a) Expense
b) Investment
c) Bad Debts
d) Liability
e) None of these

4. Fixing the price of the product based on the buyer’s perception of value is known as?

a) Target Profit Pricing
b) Value Based Pricing
c) Break Even Pricing
d) Cost Plus Pricing
e) None of these

5. Direct Marketing means _

a) Advertisements
b) Banners
c) Face-to-face selling
d) Selling by all staff
e) Achieving targets

6. Target group means ?

a) All purchasers
b) All sales persons
c) Targeted purchasers
d) All consumers
e) Delivery persons

7. What does MBO mean?

a) Marketing of Business Organisation 
b) Management By Objectives 
c) Management Based on Objects 
d) Organisation of Business Management 
e) None of these

8. Which of the following is an example of ‘Engagement Marketing’?

a) Event Marketing 
b) Live Marketing 
c) Experiential Marketing 
d) Participation Marketing 
e) All of the above

9. If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction; it will find that what consumers really want is:

a) More watts
b) More speed
c) Higher heat settings
d) Attractive hair
e) More hair

10. The ‘USP’ of product denotes –

a) Main functions
b) High selling features of a product
c) Unique selling point
d) Universal stock process
e) None of these

Also Read: English Awareness Questions

Answers

Q.1. d) All of these
Q.2. b) Marketing mix 
Q.3. a) Expense
Q.4. b) Value Based Pricing
Q.5. c) Face-to-face selling
Q.6. c) Targeted purchasers
Q.7. b) Management By Objectives 
Q.8. e) All of the above
Q.9. d) Attractive hair
Q.10. b) High selling features of a product


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