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Surface Marketing

Surface marketing is what you see everywhere around you. It tries to get your attention through interruption. # When you are watching an IPL match on TV, you are being interrupted with an ad. # When you are watching YouTube, you are interrupted by an ad.# When you are reading a newspaper or magazine, you […]

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Deep Marketing

Deep marketing is different from surface marketing in many ways. With Deep Marketing you can… # Connect with your customers on a deeper level# Get high-quality attention using high-quality content (like I am doing right now)# Trust is built from the attention. Because this attention is with consent. # The trust can be leveraged into […]

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How to mute single conversation on Facebook Messenger: Steps to follow

Facebook Messenger allows users to mute individual conversations temporarily, or even indefinitely. Check here the step-by-step guide to mute a single conversation on Facebook Messenger. Facebook is a well-known social media application where people can upload their photos, videos, and share their status with other Facebook users. You can also keep your Facebook friends updated […]

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Copywriting

You may have heard about copywriting or maybe not…But believe me, copywriting is one of the most important skills in digital marketing. You can make everything in digital marketing work, but if you can’t make your copy work, everything will fail. Let’s understand how these words “copy” and “copywriting” came into existence.Long back, there was […]

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10 things that I think one should not do in life

Don’t let anyone make important and life changing decisions for you: It’s your life, you should be the driver and writer of your own destiny. When you allow others to take decisions for you, you choose a life that others want you to live. Moreover, if you screw up things later, you can not blame […]

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EPF Withdrawal – Basics all you Need to Know

The Employees’ Provident Fund (EPF) is a savings scheme introduced under the Employees’ Provident Fund and Miscellaneous Act, 1952. It is administered and managed by the Central Board of Trustees that consists of representatives from three parties, namely, the government, the employers and the employees.  The Employees’ Provident Fund Organization (EPFO) assists this board in its activities. […]

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They are sensitive, more than you can think: A True Story

She was walking towards her room, slowly with her swollen feet. She was shivering and sweating. Her eyes were filled with tears of loneliness and abuse. She recalled all those moments, when she sacrificed her – happiness, comfort, ambitions, health, sleep, for her son. She had just rested her fragile body on the bed, when […]

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