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Influencer Outreach Program or Influencer Marketing

While surfing on social media every day, you see lives of various people both famous and not famous. Out of all the people you know, especially on Facebook, Instagram and Snapchat, let’s say 50% are friends, 10% family, 20% celebrities and remaining 20% with high amount of followers who engaged you in interesting content. They […]

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Paid Search V/S Organic Search

There are 2 Search Types: Paid and Unpaid. So whenever you search for something online, it gives you results which are organic search, which means they are natural and are based on various factors. This is what Search Engine Optimization (SEO) is all about. But many a times you get search results which are paid […]

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Search Network in Search Engine Marketing

A lot of websites tie up with Google and show their ads on their own websites to help marketers to promote their services. This network is called as Search Network. Many a times on websites owned by Google you see a lot of ads and many a times on websites which have tied up with […]

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Auctions in Search Engine Marketing

Auctions in Search Engine Marketing: As we know, Google has to deal with a lot of websites. When I say lot, I mean like a literally lot of websites. So when Google was designing this entire monetization process of marketing, it had to make sure that it’s fair and just. You see there are all […]

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About Ad Relevance

Let us scan the format of an advertisements to see how the way to write it matters. When you design an advertisement to be put on Google, it scans it and comes with the status of your ad. This status is what we call Ad Relevance. Ad Relevance is nothing but a measurement of how […]

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Google Ad Rank Algorithm

The value of an advertisement given by a website is determined by something called as the Google Ad Rank. So if you want Google to feature your ad, this algorithm is what determines the rank of your ad on search results page. It shows you the position of your ad, where it can be put […]

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Google AdWords

Google AdWords is a platform designed by Google to enable a user to conveniently use their monetization facility. You see once Google designed its search engine, it started getting a lot of traffic. Everyone wanted to be on it. Plus, overtime they built a network of other websites and publishers too. Now, obviously when they […]

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